Algorithmic Empowerment: Taking Control of Your Social Media Experience
No social media users see the same content on their algorithms daily. The algorithm continuously evolves based on various factors, including user behaviour, engagement patterns, and platform updates. Understanding the inner workings of social media algorithms can provide insights into how you can make your algorithm a safer and positive place. Here is some information that can protect you and your friends from negative and harmful material online.
What Is a Social Media Algorithm?
A social media algorithm is a set of rules or procedures used by social media platforms to determine what content users see in their feeds or search results.
What determines your Algorithm?
Relevancy
Relevancy is the key factor that impacts the algorithm. The more you interact with a particular type of content on social media, the more likely it is that the algorithm will show you similar content in your feeds.
Filters Noise
Apart from relevancy, social platforms place a strong emphasis on content from your friends, following, and connections. However, the algorithms also work the other way around and filter out noise. For example, if you have a connection or friend posting content you don’t interact with, a social media algorithm will filter out all that content for you.
Sponsored Content Based on Interest
Sponsored content, aka ads, are paid advertisements that target a specific set of audiences. Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest.
How can a user make their algorithm a safer and positive place?
Curate Your Feed: Be selective about who you follow and the content you engage with. Follow accounts that share positive and uplifting content, and unfollow or mute accounts that consistently post negative or harmful material.
Use Privacy Settings: Take advantage of privacy settings to control who can see your posts, comments, and personal information. Limit visibility to only friends or followers whom you trust, and review your privacy settings regularly to ensure they align with your preferences.
Report Inappropriate Content: If you encounter content that violates community guidelines or promotes harmful behaviour, report it to the platform. Reporting helps the platform identify and remove such content, making the online environment safer for everyone.
Be Mindful of Sharing Personal Information: Avoid sharing sensitive personal information such as your address, phone number, or financial details on social media. Be cautious about sharing location-based information and consider the potential risks before posting.
Engage Constructively: Foster positive interactions with others by engaging in respectful and constructive discussions. Avoid spreading rumours, engaging in online harassment, or participating in divisive debates that may escalate conflict.
Verify Information Before Sharing: Before sharing news articles, memes, or other content, take a moment to verify its accuracy and credibility. Be wary of misinformation and disinformation, and fact-check information from multiple reliable sources before sharing it with others.
Practice Digital Detox: Take breaks from social media to recharge and maintain a healthy balance between online and offline activities. Limit your screen time, particularly before bedtime, to promote better sleep and overall well-being.
Support Positive Causes: Use your platform to amplify voices and initiatives that promote positivity, inclusivity, and social good. Share content related to charitable organizations, community events, and uplifting stories to inspire others and contribute to a more positive online environment.
Seek Support if Needed: If you encounter online harassment, bullying, or other forms of digital abuse, don't hesitate to seek support from trusted friends, family members, or mental health professionals. Platforms often provide resources and support services for users experiencing online abuse.
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For more information listen to ‘Ethical use of AI – how do we get it right?’: